Ordinary is not in our playbook. We are a team of creatives who love design and going the extra mile for our clients. Our creative team takes a holistic approach to everything that’s placed on your website. We believe the design chain is no stronger than its weakest link. That’s why we hand-craft graphics and assets to ensure they are 100% unique to your brand.
The website design should be easy to navigate and the menu items should easily accessible from any page. The viewer should always know exactly where they are on the website and have easy access to where they would like to be. A site map is a great idea and will be used if available. This sounds elementary but most websites could be improved in this area. Remember, there is a fine line between an interactive menu and an annoying one, so functionality should be the idea.
People are visually oriented creatures, and utilizing great graphics is a good way to make your website more appealing. Your website has about 1/10th of a second to impress your visitor - and potential customer - and let them know that your website - and business (by proxy) - is trustworthy and professional. However, it's important not to go overboard with too much. Scrolling text, animation, and flash intros should be used sparingly in your web design and only to emphasize a point for maximum effect.
No matter how informative, beautiful, and easy to use your website design is, it's useless unless it's web-friendly. It is important that your web designers know the keys to making your website work on all the major browsers, and that they utilize meta tags, alt tags, are fully versed in SEO (Search Engine Optimization). Many factors effect your search engine placement and visual appearance of your site, so make sure your web designers know their stuff.
Your website should be a direct reflection of your business and your brand. Your visitor should immediately make a visual connection between your logo, print material, and brick-and-mortar location. A website that does this not only contributes to the memorability of your branding, but adds a level of credibility and enhanced image of that of your overall business.
Get ready to convert visitors into customers. Our goal is to get people to where you want them to go and ultimately take action. We can track everything that a user does on your website and collect the data to see how they interact. Our goal is to get people to fill out a form, make a call, or live chat. Conversion is key!
Do not hesitate. Contact me and we will immediately start working on your project to bring the results you are expecting.
